Key Company Case Study

Key Company Case Study:

Relativity Media:

An American independent motion picture production and investment company based in West Hollywood, California.

It is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media.

I have decided to research this company because this is the company that made the film ‘Zombie Land’, which is a big inspiration for the film I want to make, also with the same genre and theme (zombie film but a comedy).

‘Zombie Land’ was a film made in 2009. An American zombie comedy film. The film is about how a the main character join up with someone, who he wouldn’t normally be seen with, to stick together while the zombie apocalypse is invading the ‘United States of Zombie Land’. They meet 2 girls who at first steel from them, but at the end join up with them to help defend and survive. It features something unique to zombie films, the main character states about the ‘rules’ to surviving a zombie attack (such as double tap, shoot a zombie after you think he’s dead to make sure). This unique aspect is something I believe films need to stand out otherwise films would basically be the same. The unique twist I plan to put into my film is that the zombies are actually organized and form groupings. They still require the flesh of humans and animals to survive but they lack the brainpower to side with the humans and just live among them. They only know how to survive and look after their own.

‘Zombie Land’ received positive critical reviews and was a big success; it grossed over $60.8 million in 17 days. The money budget for the film was $23.6 million and made $102,391,542 and growing. The company was able to produce a film this good because of the budget, the writers, the directors and the effects in production, I will be making the film by myself, with the only help by friend I get to play the characters. The costumes are up to them and the filming and I will do editing. It is going to be extremely hard to get a film to the standard that zombie land was done just with no money budget and myself.