Audience Expectations:
When the audience views an opening to a film, they'd expect to see the main characters introduced, the basic genre of the film to be set and a start to the plot to be revealed but not giving away to much information. They'd expect the intro to be well made and expertly done as it will make the biggest impression of the film, next to the ending. Depending on the film, the audience may also expect to find out about some information about the main protagonists past, but this may be done later on in the film. A films intro music and even title font sets a big mood on the film, setting the mood is important for films because without it, the audience may be confused and uncertain what they are watching. Other films focus more on the cinematic effects than actual. On the other hand, in some film intro's, they do not introduce the protagonist, but instead the antagonist(s), this can be done to set the mood of the film again by making the audience see the villain and feel a hatred towards him, this is good for when the protagonist is introduced, people will instantly like him because they know that he will be the one to stop the antagonist. Some intros are longer than others, some films keep the intro short to ad a sense of mystery for the film.
Audience consumption habits (uses and gratifications theory)
there are different ways that the audience of a film can view it, from what system they view it on to who they are with. The audience can view a movie at home on many different platforms, they can watch it on the computer on either a saved file they own or from an internet download or viewing site. They can watch a movie on the T.V from a dvd, blu-ray or video or from a movie that is on a normal T.V channel, but this way is often a random thing, unless planned ahead, because of the lack of choice the audience gets because the film is scheduled and planned by the company running the channel. Unless you T.V has the option, watching a T.V channel movie is also unrecommended because of the in-ability to pause. this is a similar problem when it comes to watching movies at the cinema. although the great movie experience and the quality time you can spend with family or friends, if something happens, e.g toilet trips, you could miss a key part of the film, and many people put the cinema option off because of the cost of the day out. It is much cheaper for a family to buy the dvd from a local shop, sitting down with some store bought pop-corn and settling down with the family/friends for a film night. Apart from the way people watch the film, another factor that contribute to the audience consumption is who the audience is watching the film with. Is the audience a family who are settling down for the night? Is it two girls having a girly sleep-over? Or is it a big group of friends seeing a move for a special occasion? These all factor to how the film is viewed because depending who the audience is with depends how focused they will be on the film. The final thing that contributes to the consumption of a film is how the audience decides to watch it. If the audience has planned a movie night and get everything set up and everyone settles down, their consumption will be high because they will be focused and wanting to see what happens in the film. Where as if it was a casual night round with some friends, where people are drinking and laughing and having a very good social time, a film may be put on to make some background noise in case the room ever goes quiet.
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